According to a report, the global market for the health and wellness industry was valued at USD $486 billion in 2022 and is projected to increase to over USD $765 billion by 2030, growing at a CAGR of 9% from 2021 to 2030. This means that this industry is booming, and consumers plan to continue spending more money on products that enhance their physical and mental wellbeing.
In recent years, the wellness market has experienced significant innovation and increased competition, notably in sectors like personalized nutrition, vitamins, and beauty. However, many customers’ needs for wellness are not being fully met by the services and products that are currently offered. This is especially true for millennial consumers, who currently make up the greatest generational pool of prospective spenders. Companies have an exciting opportunity to serve these and other demographic groups better. Consumers are eager to find solutions that work.
Companies that are able to recognize unmet needs and address them through intelligent, distinctive, personalized services that increasingly focus on several aspects of wellbeing will prosper. And one such thriving company that is creating a niche in the health and wellness industry is VH2O, founded by Avi Ifrah (Co-Founder & CEO). Under his wise leadership and guidance, the company has gained popularity within a short period of time.
The Rationale Behind The VH2O Foundation
The notion behind the establishment of VH2O was that the CEO Avi Ifrah has always been passionate about vitamins and the value of a healthy diet as a vegetarian. However, he realized that it could be difficult for some people to take all of the necessary supplements and vitamins for various reasons, such as not being aware of their own needs, forgetting to take them, and finding it difficult to swallow a number of pills.
“Most importantly, the only certain fact in vitamin consumption is that there is no single solution that fits all. Due to factors such as age, gender, lifestyle, and general health, each person’s demands might fluctuate substantially; thus, it’s important to consider these individual differences while figuring out the appropriate intake,” shares CEO Avi Ifrah.
As a result, this motivated him to start his journey in the health and wellness industry and led him to develop the innovative VH2O system for delivering
personalized, nutrient-rich water. This system simplifies the process of consuming nutritional supplements and vitamins and allows for a customized and targeted approach to improving health and wellness.
Today, as the CEO of VH2O, his responsibilities include overseeing the overall direction and strategy of the company, managing investor relationships, striking new partnerships and collaborations, and ensuring that we create a top-quality device. These responsibilities require him to be proactive, adaptable, and strategic.